Jorge Sanchez Named Director of Esports at Converse

Deputy Director of Athletics Randy Loggins announced the hiring of Jorge Sanchez as the new director of Esports at Converse University.

“Jorge has been part of our Esports program and has worked side-by-side with our former coach, Katie Harry, so he understands the vision and culture that we have as a program.” Loggins went on to say, “I am excited to see the leadership that Jorge will bring to our program and department.”

“I am incredibly honored to return to Converse and lead the Esports program into its next chapter,” Sanchez said. “Having been part of this community as a graduate student and program staff member, I’ve seen first hand the passion and potential our students bring to esports. I’m excited to build on that foundation, fostering a competitive, inclusive, and forward-thinking environment where students can thrive both in and out of the game.”

Sanchez has worked with the Converse esports program as an operations coordinator & talent recruiter for the Valkyries. 

Sanchez is no stranger to Converse as he just wrapped up his Masters in Management in Professional Leadership from Converse in May. Over the past two years, Sanchez has worked with the Converse esports program as an operations coordinator & talent recruiter for the Valkyries. Under his title, Sanchez contributed to the strategic planning and managed the Converse esports arena operations, focusing on scheduling, and tech needs.

Prior to Converse, Sanchez graduated from the University of North Carolina at Charlotte and was the events director and president of the Niner Esports program. Under the guidance of Sanchez, the Niner’s program was recognized with a plethora of awards: the 2023 Collegiate Club of the Year winners from the Esports Awards, the 2022 Collegiate Program of the Year Finalist from the Esports Awards, 2023 Collegiate Student Leader of the Year Finalist from Esports Awards, 2023 Club of the Year Winner from EsportsU Collegiate Awards, and the 2023 Club President of the Year Runner-Up from EsportsU Collegiate Awards.

As club president, Sanchez generated more than $55,000 in revenue for a student-led college esports program. Sanchez also led the successful proposal for a new two-million dollar state grant to fund a new esports facility at UNC Charlotte.