Business Administration concentration in Marketing

• Unique local and regional internship opportunities
• Our professors are real world practitioners turned educators
• Hands-on learning through case studies with real companies
• Build your resume and experience through local service learning projects

Hands-On Projects

Many marketing courses include opportunities for you to apply skills on projects for local businesses, nonprofit organizations and campus offices.  Recently our students worked to:

• Create an integrated marketing communications plan for a small local yoga studio and a dog training service
• Conduct focus groups and administer a questionnaire to gather data for the Center for Career Development on how students perceive and use their services

Internships

Do you want to graduate with a resume filled with work experience?  At Converse, you will have the opportunity for internships at local and regional companies.

Students have completed internships at Stunning & Brilliant Events, Enterprise Rent a Car, Wendy’s and a variety of other companies.

As a Marketing student you will assess consumer behavior, learn about the distribution of goods and services, understand how to conduct market research and learn to develop and analyze marketing, advertising, sales, branding and communications plans. When you graduate, you will be able to define target markets and understand purchase decision processes and the influences upon them. You will be familiar with the marketing research process, including research design, data collection and analysis. Finally, you will feel comfortable analyzing and developing marketing, branding and communications plans. All these skills will allow you to seamlessly transition to a variety of jobs in the business world.

Sample Courses

• Consumer Behavior
• International Marketing
• Graphic Design
• Arts Management
• Integrated Marketing Communications

Marketing Concentration, Business Administration Major

The Business Administration major is designed to provide you with a broad understanding of the way businesses operate. Converse’s Business Administration BA with a concentration in Marketing will help you gain a thorough understanding of how to manage people, strategy  and day-to-day operations as well as become an excellent communicator and analytical thinker. It will also prepare you for master’s level studies in business administration or related fields. Learn more about our BA in Business Administration.

View the BA in Business Administration with a concentration in Marketing requirements.

Marketing Minor

The Marketing minor will help you understand the core elements of marketing and the related fields of professional writing and graphic design. It will complement nearly any major you choose at Converse. Every business or organization values employees who are able to clearly articulate, both in writing and graphically, their mission, brand or products.

View the Marketing Minor requirements.

Course Offerings & Academic Catalogs

What are common careers in Marketing?

• Sales representatives
• Brand or product management
• Fundraising and nonprofit management
• Advertising account executive
• Public relations specialists

What are Marketing alumni doing?

Our alumni are currently working for a wide variety of businesses or in local, state or the federal government. Some are also in graduate school or business school.

Jobs

• Export Customer Service and Export Logistics Coordinator at Southern States Packaging
• Head sales manager at the Hitch and Tow in Aiken, SC
• Marketing & Communications Specialist and Associate Campaign Director for YMCA of Greater Spartanburg
• Marketing Assistant at Colliers International
• Dealer Relations Specialist at American Credit Acceptance
• Professional Recruiter at Apex Systems