The Sports Management concentration will provide you with fundamental knowledge and skills centered on the business of sports. From marketing to team management, Sports Management at Converse will show you the ins and outs of the business of sports.
Discover how the sports industry shapes our society and economy with Converse’s Business Administration concentration in Sports Management. Make yourself a key player in the sports world by understanding the management and operation of a variety of sports-related businesses.
These days, few people would say that sports are just games. The sports industry is a major economic driver in many communities and internationally. Sports Management focuses on the business elements that support the operation of sporting activities. Not only will you learn about the sports themselves, you will also examine how the worlds of sports and business are related.
What sets the Converse University Sports Management program apart from other undergraduate programs is our uniquely interdisciplinary approach to coursework. Like the other concentrations in our Business Administration major, Sports Management is an interdisciplinary field, incorporating economics, accounting, marketing, psychology, law, and communications.
Spartanburg is a sporting city. With several colleges, and a short drive to cities with major and minor league teams, the Spartanburg community is a great place to learn the business of sports. There are a variety of opportunities to learn, including within the Valkyries’ own sports offices.
Students have done internships with Wofford College Athletics, Westside Athletic Club, Touché Sports Marketing Agency, Spartanburg Convention and Visitors Bureau and Partners for Active Living.
The Business Administration major is designed to provide you with a broad understanding of the way businesses operate. The Department offers a Bachelor of Arts with a concentration in Sports Management.
The Sports Management concentration will introduce you to the business of sports and you will learn the economic and financial environment of sports, including how sports teams create revenue and issues of franchise expansion and management. You will understand the marketing of sports and the use of sports to market other programs, including sports business terminology and frameworks. During your coursework, you will gain knowledge of the economic and financial environment of sports.
Converse’s Business Administration BA will also prepare you for master’s level studies in Business Administration or related fields.
Sample Courses
View the BA in Business Administration with a concentration in Sports Management requirements.
Converse Sports Management alumni have careers as:
Converse offers over 100 majors, minors, certificates, and graduate programs across 2 campuses and online.