Amy Cox

Dr. Cox is an associate professor of marketing in the Department of Economics, Accounting and Business. Her research interests include the psychology of decision making in marketing, marketing in popular culture, and marketing education. She teaches a variety of marketing courses at Converse.

Dr. Cox earned her PhD from the University of Minnesota, her MBA from the University of Michigan and her BA in political science from Duke University. She previously taught at Gardner-Webb University and the University of North Carolina at Greensboro, and has worked in nonprofit management, federal government relations and as a marketing research consultant for a variety of organizations.

Scholarly & Research Activity

Her presentations include, with Dr. Madelyn Young, “The Mind Reels: The Economic and Consumer Behavior Milieu of Breakfast at Tiffany’s (2008)” and “Economic, Managerial and Marketing Content in Working Girl (2009)” at the annual meetings of the Popular Culture Association and the American Culture Association.

Selected Publications & Presentations

“Teaching about Reference Groups Using Sex and the City,” (Proceedings of the Atlantic Marketing Association Twenty-fourth Annual Conference, 2008).

“Reactions to Disappointing Performance in Manufacturer-Distributor Relationships: The Role of Escalation and Resource Commitments,” with Dr. Orville C. Walker. Psychology and Marketing, (1997): Volume 14, Number 8.