Sports Management
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Sports Management

Sports Management ConverseDo you like to be front and center courtside or on the 50-yard line? Are you fascinated by the way the sports industry shapes our society and economy? Would you like to understand the management and operation of a variety of sports-related businesses?

Sports Management will provide you with fundamental knowledge and skills centered on the business of sports. From marketing to team management, Sports Management at Converse will show you the ins and outs of the booming business of sports.

Degree Offered

About Sports Management

These days, few people would say that sports are just games. The sports industry is a major economic driver in many communities and internationally. Sports Management focuses on the business elements that support the operation of sporting activities. Not only will you learn about the sports themselves, you will also examine how the worlds of sports and business are related.

What sets the Converse College Sports Management program apart from other undergraduate programs is our uniquely interdisciplinary approach to coursework. Like the other concentrations in our Business Administration major, Sports Management is an interdisciplinary field, incorporating economics, accounting, marketing, psychology, law, and communications.

  • Great local and regional internship opportunities
  • Build your resume and experience through local service learning projects

Sports ManagementSpartanburg is a sporting city. Home to the Carolina Panthers training camp and a short drive to cities with major and minor league teams, the Spartanburg community is a great place to learn the business of sports. You will have the advantage of being in close proximity to highly desirable internship sites, as well as opportunities to learn within the Valkyries’ own sports offices.

The Business Administration major is designed to provide you with a broad understanding of the way businesses operate. The Department offers a Bachelor of Arts with a concentration in Sports Management.

The Sports Management concentration will introduce you to the business of sports and you will learn the economic and financial environment of sports, including how sports teams create revenue and issues of franchise expansion and management. You will understand the marketing of sports and the use of sports to market other programs, including sports business terminology and frameworks. During your coursework, you will gain knowledge of the economic and financial environment of sports.

Converse’s Business Administration BA will also prepare you for master’s level studies in Business Administration or related fields. Learn more about our BA in Business Administration.

Sample Courses

  • Economics and Finance in Sports
  • Sports Marketing
  • Integrated Marketing Communications
  • Sports Marketing Internship

For full course requirements, see the academic catalog.

What are common careers in Sports Management?

  • Athlete Representation/Agent
  • Sports Marketing
  • Public Relations/Promoting/Sales
  • University Athletics Administration
  • General Manager/Athletic Director
  • Sports Facility Operations
  • Parks/Recreation Staff
  • Sports Journalist
  • Event Coordination/Management
  • Coach

What are Sports Management alumnae doing?

As this is a brand new concentration at Converse, we are waiting to put your name here as an alumna with a career in Sports Management!