Dr. Cox is an Assistant Professor of Marketing in the Economics, Accounting and Business Department. Her research interests include new product development, the psychology of decision making in marketing, and nonprofit management. She teaches a variety of marketing courses at Converse.
Dr. Cox’s publications include “Exploring Resource Commitments and Performance in Marketing Relationships,” (Proceedings of the Atlantic Marketing Association Twentieth Annual Conference, 2004) and, with Dr. Orville C. Walker, “Reactions to Disappointing Performance in Manufacturer-Distributor Relationships: The Role of Escalation and Resource Commitments,” Psychology and Marketing, Volume 14, Number 8, 1997.
Her presentations include “Functional Stereotypes and Stereotype Change in Cross-Functional New product Development Teams” at the American Marketing Association 2006 Winter Educator’s Conference, and “Psychological Ownership in the New Product Development Process” at the American Marketing Association 2005 Summer Educator’s Conference.
Dr. Cox earned her Ph.D. from the University of Minnesota, her M.B.A. from the University of Michigan, and .her B.A. in political science from Duke University. She previously taught at Gardner-Webb University and the University of North Carolina at Greensboro, and has worked in nonprofit management, federal government relations and as a marketing research consultant for a variety of organizations. |
Amy Cox